![]() In 1957, the release of ‘Neue Haas Grotesk’ was an immediate success, making its first appearance at the Swiss print and graphic arts trade show, ‘Graphic 57’.Īt the time, German type foundry Stempel were part owners of the Haas Type Foundry and it was their marketing team who wanted to change the name to make it easier to pronounce for an international market. ![]() From an earlier typeface, Schelter Grotesk, Miedinger developed a neutral and highly legible typeface ideal for application to signage. Hoffmann wanted a typeface that would be able to compete commercially with Akzidenz-Grotesk (Berthold Type Foundry). ![]() In 1956 Swiss type designer Max Miedinger was commissioned by Eduard Hoffmann to design a new sans-serif typeface for the Haas Type Foundry. This month David Benjamin brings you… Helvetica Every month Freight aims to give you a preview of one of our designer’s favourite fonts.
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